Working in "the business" is an iceberg trick. The film that you see in the cinema, on your television, or on your entertainment system, is the top 10% of what went into the final product. The other 90% is divided into several parts, one of the largest being distribution.
In detail, distributors
- identify the audience of the film, taking into consideration who would go and watch it
- estimate the revenue potential across all formats of its release
- develop plans and partnerships to build awareness of and interest in the film
- aim to convert as much interest as possible into cinema visits
- persuade exhibitors (cinema operators) to play the film
Within the distribution circle, there are the Big Leagues. These are companies that are well known, have millions of dollars in the bank, and get the to distribute the major movies you see in the cinema. This includes companies such as Warner Bros., Universal, Paramount, Twentieth Century Fox, and Lionsgate.
This leads to a question for the little people: how do we distribute a film or video project without wads of cash at our disposal?
The answer is actually quite simple: social networks. Facebook, Twitter, Youtube, Vimeo, Dailymotion, and Metacafe are just some of the well known video-hosting websites out there available for regular people to share their masterpieces with the world. If I had created a full film, I probably would have shared it in similar fashion.
The thing is, social networks are the little people's Big League. Like it or not, the average person does not have access to a private meeting with the head honchos of Lionsgate or Universal Studios whenever they have a film they want to make public. This results in a network within the social network in which videos are shared and passed on between online identities generating a self made audience for the video made.
I personally, plan to use Youtube to distribute my thriller opening. At this point I think it is obvious that Youtube is highly capable of sharing videos amongst internet circles. Seeing as how it is one of the most popular video hosting websites internationally, my opening sequence will fit in perfectly.
In fact, this method has become so popular that the Big Leagues themselves have stooped to our own level and used the little guy's method to create an additional audience for their major motion pictures. What does this mean? Well, each time you open Youtube for example and an advertisement comes on before your actual clip and you have to wait for a movie trailer to end, that's a prime example of the Big Leagues in the little guy's pond. Social networking was once a joke; now it's not. Entire movements, protests, careers and charities have been started through liking, sharing, and passing on URL's. Now we as average people can distribute our own creations just as well as professional companies across the globe.